Wednesday 6 October 2010

Kids In Glass Houses Saturday (influencial aspects)

This video is the example of waking up in a new era. This is signified by the change in clothing, instruments, hairstyles and even down to the detail of the alarm clock. I like the attention to detail with this video. I shall be adding other videos to be influenced by as my initial 3 videos where to explore the different genres and get a solid understanding of the inner working of music videos.

Lyrics + more


These are the lyrics for the song i shall be using for my music video. The band have told me that the song is approximately 2minutes and 30 seconds long. i have also talked with the band about ideas for video which include switching the connotations of both teenagers and adults by reversing them so the teenagers in the video would have all the power. Another possible idea would be taking the band through different eras and i shall add an example of what i mean in the next post. i want the band to take a adult role or older role as they would be seen as knowledgeable and mature instead of a young immature indie band.

Tuesday 5 October 2010

The Kooks - Sway (Full Analysis)

The video is recorded in black and white i feel this is to emphasise the feel and mood of the music. The video is quite old fashion with the additions of the pier and old props like the telephone enforce this fact within a few seconds of the video. i find the telephone very interesting to use it as a microphone so i may include this in my video. The diegetic sound at the start of the video is heightened so it because more apparent in this world at the start of the video where everything is watched and listened to. Within scene it contain one of the band members walking along the pier in slow motion in a medium shot which grabs the attention of the view and gives connotations of a strong and powerful song.

It is also apparent that after the first 1 minute and 30 second of the song all band members apart form the lead singer are not featured. I feel this may be because of the strong close ups of the lead singer singing directly into the camera are very strong and emotional shot that they be distributed by editing. though i feel that all band members should be equally viewed. These close up shots of the Lead singer create a direct relationship between him and the audience through the explicit eye contact. He also makes it obvious that the camera is there whereas normally int he video they are not interacting with the camera but in this video the lead singer is singing into it and moving towards it but ensuring he doesn't break the 180 degree line.

The lighting through out the video is fluorescent tubular lighting although there would of been other studio lighting but it isn't that obvious that ti is being used. There are also lens flares in the video which give a different perspective and artist view to the video which i quite like.

This then brings me onto the more powerful part of the video where the vocals heighten. i believe that this song is about being in a relationship or situation and one small action can cause a extreme reaction. At the start of the song this person will stand by this person and be there for them but as the song goes on you can see the desperate sound of the lyric of also begging this person to stay with them which is way i think the repetitive lyric 'I'll give it my all' very powerful. I believe that there are quite a few messages int he video to go along with my theory of the video. firstly, the house of cards is significant as one small move or action can cause a house to fall down possibly referring to building up a relationship to see it fall down within a small space of time.

Another fairly cliched moment was the broken bottle of milk which could be referring to the saying 'There's no use in crying over spilt milk' which break at the heightened part of the video where everything starts breaking and being destroyed. Another point which caught my attention was his attire, chain mail vest, possibly to protect his chest or more importantly his heart.

You do not see any instruments being played by the other band members but they feature heavily at the begging of the video but as things start falling apart they are not featured again. A possible explanation could be that the lead singer had isolated himself from his friends becuase of a relationship problem with a loved one or ex-loved one.

Another change of band.. hopefully the final one

Hang Fire Empire didn't get back to me on the offer of the music video so unfortunately once again i had to change my band. This time i hope that this will be the band i stick with. They are a indie trio called 'the Zetas' and are a Bodmin College based band which is my college which will make meetings much easier. i have already had a meeting with the band which involved choosing the name of the song i would be using which will be 'Off Peace' which is their newest song which i should be receiving the lyrics and live version of the song within the next week. i am glad that i am able to be proactive on the project because i have been unable to do any work for a few weeks without a band or song which was very frustrating. i am working with the band closely to produce something that we will both like. The way that this band links with the youth identity is because each of the members are aged 16-17 years old which also means their target audience will be roughly the same age. they are looking for a music video which is a bit different and which will make them stand out from the crowd. i shall have to adjust my research slightly to accommodate my new bands genre. i am looking forward to working with this band as i feel all the members have something to get to the video although they want me to have the main creative control. I have been thinking about playing on the conventions of them being young and using some adults in the video and changing them into teenagers and the band members being adults. this would push the stereotypes of both adults and teenagers to make this video a bit different.