You have justified your choices really well, Lisa, and you also show a sound understanding of the challenges of appealing to such a disparate target audience. I agree that the anchor of the logo is a good idea. I also like the way you have included a rather controversial story to engage your lower school readers. The research has informed your product planning which is great. I am also pleased to see you using media terminology and semiotic analysis so readily.
You have justified your choices really well, Lisa, and you also show a sound understanding of the challenges of appealing to such a disparate target audience. I agree that the anchor of the logo is a good idea. I also like the way you have included a rather controversial story to engage your lower school readers. The research has informed your product planning which is great. I am also pleased to see you using media terminology and semiotic analysis so readily.
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