LYRICS:http://www.lyricsmode.com/lyrics/p/professor_green/just_be_good_to_green.html
The stereotypical 'RnB' persona is used and exploited through out this music video. The story of the lyrics explains that the male (professor green) is promiscuous or was promiscuous before he met (Lily Allen) though because of his racey past she doesn't know whether she can trust him. Professor green plays a jack the lad type personality where his reputation is more important than anything else. whereas Lily Allen plays a headstrong woman who believes she will change him.
I think this video is from the point of view from Professor Greens mind which would explain the plain prop-less scenery. It also contains 3 points which are professor green himself, Lily Allen and the other women.
The way professor green slouches back in his chair shows his blase attitude towards sleeping with women. It also shows that the women have to come to him which means he thinks he is higher than them. Further on in the video the women crowd around him meaning he has the choice of who ever he likes. Its all about his feelings and choices and disregards those of the women around him. The leather studded chair he is sitting in also connotes gentleman's clubs which women would be seen once again as mere objects.
The start of the video shows Lily Allen standing on the rotating platform which instantly makes her look like an object not like a woman. Although, she is fully covered up and is modestly dressed through-out the video and away from the male gaze yet the platform looks like a prize podium and Lily Allen is the prize. The main colours of the video are black and white which I think represents the white purity of the woman and the black, dark promiscuous side of the male.
When Lily Allen or Professor Green are in a two shot its normality one or the other which is in focus showing that Lily Allen is in the background of his thoughts or vice versa. This is one of the few insights to Professor Green thinking about anything other than the other women. I suppose this video also views men in a very stereotypical fashion in the way that all they think about is sex, women and promiscuity.
The close ups and extreme close ups of the scantily clad women are all sexualised and have a very apparent male gaze which is a theory pulled from Laura Mulvey. You can see the three stages of the male gaze. One would come from professor green himself as this shows that this is how he views them, secondly from the camera because of angel and level of these shots specifies exactly what the audience should be viewing which leads me to the third gaze of the audience and how they perceive these women in a un-humanised way.
The shot of professor green directly addressing the camera through the legs of the women on the conveyor belt connotes sexual activity because his head is between their legs. It could also be perceived that professor green has had sexual activity with these women which is why he is comfortable with this shot or sexual activity is something he wants to do. The fact that all the women in this video (including Lily Allen) have featured on a platform or conveyor belt enforces quite defiantly that these women are objectified. The connotations of a conveyor belt would normally been seen at shops or supermarkets, which makes me feel that these women are objects or even cruder, just meat.
the section near the end of the video of the female dancers in the light boxes makes them look like podium dancers because of their risque dancing and the focus is trying to be taken away from Lily and onto them. Their costume consists of a males white shirt and underwear which also suggests 'the morning after' look meaning that these women have slept with professor green and are wearing his shirt from the night before. This gives the impression that these women are 'easy' and have a disposable nature because of the sheer amount of women in the video.
I do like some of the hand made feel special effects to the video where the women look like they are cut outs from a magazine and them come to life. I would like to do some clever effect with my video as it keeps the audience interested and makes the video different from others. Another effect i like if the folding women at the end of the video. This is the point where Lily Allen has taken control of the video to a certain extend and is removing these women from professor greens view. the pushing them to make them old like paper which makes me think that she is removing these thoughts from professor greens mind only leaving herself.
They way this links back to youth culture is more about the ideas pertruding from the video. Just like the 50 Cent album cover it golorifies something which shouldn't be golourified, in this intance its promiscuity. This shows that is it ok for people to behave in such a way.
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