These are the lyrics for the song i shall be using for my music video. The band have told me that the song is approximately 2minutes and 30 seconds long. i have also talked with the band about ideas for video which include switching the connotations of both teenagers and adults by reversing them so the teenagers in the video would have all the power. Another possible idea would be taking the band through different eras and i shall add an example of what i mean in the next post. i want the band to take a adult role or older role as they would be seen as knowledgeable and mature instead of a young immature indie band.
The video is recorded in black and white i feel this is to emphasise the feel and mood of the music. The video is quite old fashion with the additions of the pier and old props like the telephone enforce this fact within a few seconds of the video. i find the telephone very interesting to use it as a microphone so i may include this in my video. The diegetic sound at the start of the video is heightened so it because more apparent in this world at the start of the video where everything is watched and listened to. Within scene it contain one of the band members walking along the pier in slow motion in a medium shot which grabs the attention of the view and gives connotations of a strong and powerful song.
It is also apparent that after the first 1 minute and 30 second of the song all band members apart form the lead singer are not featured. I feel this may be because of the strong close ups of the lead singer singing directly into the camera are very strong and emotional shot that they be distributed by editing. though i feel that all band members should be equally viewed. These close up shots of the Lead singer create a direct relationship between him and the audience through the explicit eye contact. He also makes it obvious that the camera is there whereas normally int he video they are not interacting with the camera but in this video the lead singer is singing into it and moving towards it but ensuring he doesn't break the 180 degree line.
The lighting through out the video is fluorescent tubular lighting although there would of been other studio lighting but it isn't that obvious that ti is being used. There are also lens flares in the video which give a different perspective and artist view to the video which i quite like.
This then brings me onto the more powerful part of the video where the vocals heighten. i believe that this song is about being in a relationship or situation and one small action can cause a extreme reaction. At the start of the song this person will stand by this person and be there for them but as the song goes on you can see the desperate sound of the lyric of also begging this person to stay with them which is way i think the repetitive lyric 'I'll give it my all' very powerful. I believe that there are quite a few messages int he video to go along with my theory of the video. firstly, the house of cards is significant as one small move or action can cause a house to fall down possibly referring to building up a relationship to see it fall down within a small space of time.
Another fairly cliched moment was the broken bottle of milk which could be referring to the saying 'There's no use in crying over spilt milk' which break at the heightened part of the video where everything starts breaking and being destroyed. Another point which caught my attention was his attire, chain mail vest, possibly to protect his chest or more importantly his heart.
You do not see any instruments being played by the other band members but they feature heavily at the begging of the video but as things start falling apart they are not featured again. A possible explanation could be that the lead singer had isolated himself from his friends becuase of a relationship problem with a loved one or ex-loved one.
Hang Fire Empire didn't get back to me on the offer of the music video so unfortunately once again i had to change my band. This time i hope that this will be the band i stick with. They are a indie trio called 'the Zetas' and are a Bodmin College based band which is my college which will make meetings much easier. i have already had a meeting with the band which involved choosing the name of the song i would be using which will be 'Off Peace' which is their newest song which i should be receiving the lyrics and live version of the song within the next week. i am glad that i am able to be proactive on the project because i have been unable to do any work for a few weeks without a band or song which was very frustrating. i am working with the band closely to produce something that we will both like. The way that this band links with the youth identity is because each of the members are aged 16-17 years old which also means their target audience will be roughly the same age. they are looking for a music video which is a bit different and which will make them stand out from the crowd. i shall have to adjust my research slightly to accommodate my new bands genre. i am looking forward to working with this band as i feel all the members have something to get to the video although they want me to have the main creative control. I have been thinking about playing on the conventions of them being young and using some adults in the video and changing them into teenagers and the band members being adults. this would push the stereotypes of both adults and teenagers to make this video a bit different.
I have left space for all of the band members and myself to sign the contract. i am very happy with the way it is worded and how it is presented. This is not the final version of my contract as this one is not completed by the band and doesnt have the correct date on it.
I don't want to be legally liable for the misuse of the images or audio files that i use so i have outlined a contract to ensure the safety of myself, the band and the college. This contract allows me to take pictures, moving images and use one audio file from the band with outlined permissions to where i can use and display these items.
I have deliberately chosen 3 different magazine adverts with to fully analyse and choose a layout best suited for my magazine advertisement for my album cover to feature on.
Advertisement no.1: Enter Shikari - Common Dreads
This is a Full page advertisement selling a new album. This information is minimal as it is simply there to remind people to buy the album when it is released. The minimal information on the advertisement relates to the minimal information known about the album before it was released. One of the few songs leaked by the band themselves was a song called 'havoc A' which contained the continuous chanting of the lyric 'the lions are at the door' which then became the slogan to the album. Enter Shikari are quite a politically driven band. I found the page quite difficult to analyse as it requires historical knowledge and a little bit of surmising to understand. i believe that the royalist lion links back to the royal family with links to the houses of Parliament and linked with the background of a map which could symbolise the British commonwealth because the album is named 'Common Dreads'. The three main colours are green, red and black which are all ossicated with royal colours. This shows youth identify through the rebellion against the government and to silence their opinion. The intelligent links to certain parts of governmental power makes this advertisements very clever as it is offensive without being outward with it. It also has it's record label in the bottom right hand corner.
Advertisement no.2: This advertisement is to promote All Time Low's album Nothing Personal. It has a cut out cartoon type feel to it with the crudely cut outlining and doodles. This shows immaturity, which also reflects the age of the band and thus the audience they attract. This advertisement attracts a collective identity of youth because of the doodles and such which would remind them of school or college. Unlike a majority of other media I have analysed this is unoffensive and carries no moral message. This would reflect the bands pop-rock unoffensive style of music. The advertisement in itself is simple and quite bland which wouldn't normally be associated with a teenaged market but I think this might have been done to remind teenagers of their yellow exercise books and the album would connote a break from the boring stereotype of college. There is also an HMV plug at the bottom of the page which means they have sort financial gain from HMV advertising on All Time Low's page, although this would also help the consumer find the product the purchase it. Just like the Enter Shikari advertisement it has its record company at the bottom of the page. on my own advert i will have to create my own or research record companies and select the one most suited for the band, genre and image I'm creating for my project.
Advertisement No.3: This is a very dark and bland in colour because of the aptly named album 'Grey Britain' From the politically driven punk band the 'Gallows'. It is apparent that it is politically rounded through the use of political iconography. For Example: the United Kingdom flag, the Tudor rose and a coat of arms. The word 'Grey Britain Gallows' are written in an graffiti type style which concretes the youth culture identity it is portraying. Although this advertisement is promoting their new album it is also promoting their new tour. This would help the band sell albums and sell tickets to their live events which is a good marketing ploy. The advertisement is also endorsed by Relentless energy drinks which would provide income from the advertisement for both the band and Relentless drinks company. The colours of the age are black, white and grey. They connote mystery and darkness which would give the consumer an initial idea about the album.
